Learn from the Best: Build a Thriving D2C Brand

Led by Arjun Vaidya and Trisha Vaidya

Join India’s most comprehensive mentorship program taught by Arjun Vaidya & Trisha Vaidya, the ex-founders at Dr Vaidya’s that they sold for ₹100 Crores.

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Weekly live classes with Arjun & Trisha for the first batch.

Weekly mentorship Q&A calls for personalized feedback.

A deep dive into building, scaling, and sustaining a successful D2C brand.

A proven Method

Success stories that speak for themselves

Arjun & Trisha Vaidya’s Mentees scaling their businesses from ₹5lacs to ₹10 crores a month in SALES!

We walk the talk

Learn from India’s Leading Entrepreneurs and Investors

– Arjun and Trisha Vaidya founded Dr. Vaidya’s in 2016, building on a 150-year Ayurvedic legacy and adopting a D2C model with 80+ products across 16,500+ pin codes.

– Scaled the business to 11,000+ daily orders, earning accolades like Forbes 30 Under 30 Asia and Amazon’s SMB of the Year.

– Achieved one of India’s largest D2C exits with a 100+ crore acquisition by RP-Sanjiv Goenka Group in 2019.

– Post-exit, they now invest in and mentor startups, fostering India’s consumer ecosystem.

THE PERKS

What you get

Under the D2C Catalyst you’ll get access to 3 main catalysts:

LIVE Classes by Arjun & Trisha

Learn through step-by-step, detailed, structured, and action-oriented classes covering everything you need to build and grow a profitable Indian D2C brand.

Weekly Group Mentorship Calls (for 3 Months)

This is the true “CATALYST” of the program!

⁠Lifetime Access to the Private Community

The “BIGGEST CATALYST” of the program

and wait, not just that

As a part of the founding batch of the D2C Catalyst Program, we want to reward you with 2 bonuses

bonus 1

Live Classes

The first cohort is the ONLY cohort that will be getting live classes with Arjun & Trisha and getting a chance to ask questions during the program itself.

bonus 2

Guest Speakers

Some of the top D2C entrepreneurs and investors who have also been on Shark Tank will be joining these live classes as guest speakers, and teaching us exactly how they took their brand to the next level.

the curriculum

Wondering what will you learn in the program?

Here you go:
Module 1: Why D2C? What D2C?

Discover why D2C is the future of consumer brands in India:

  • The online revolution and its transformative impact.
  • How to leverage direct consumer access for long-term success.
  • What makes a product ideal for D2C.

Module 2: Product, Product, Product

Your product defines your brand. Learn to:

  • Build products that truly resonate with your audience.
  • Create a unique selling proposition (USP) for differentiation.
  • Use AI-driven market research to identify opportunities.

Module 3: The Brand is a Being

A brand is more than a logo. Learn to:

  • Define your brand’s core attributes and visual identity.
  • Create a brand that customers love and trust.
  • Build your brand’s personality for long-term relevance.

Module 4: Customer Acquisition and Marketing

Craft impactful marketing strategies to grow your brand:

  • Navigate performance marketing, influencer partnerships, and content creation.
  • Use metrics like CTR, ROAS, and CAC to optimize campaigns.
  • Learn to innovate and stand out in a crowded market.

Module 5: Sales – Website, Storefront, and 3P Channels

Master the art of selling through:

  • Optimized websites for seamless user experiences.
  • Effective 3P channels like Amazon and Flipkart.
  • Detailed best practices for building trust and maximizing conversions.

Module 6: Customer Retention & Insights

Your customers are your brand’s foundation. Learn to:

  • Use customer insights to shape product and service offerings.
  • Build a CRM system for personalized retention strategies.
  • Delight customers for loyalty and repeat purchases.

Module 7: Operations – The Backbone of D2C

Streamline your operations for scale and efficiency:

  • Choose between in-house vs. outsourced warehouses.
  • Set up inventory management systems for optimized processes.
  • Master COD dynamics, RTO rates, and operational SOPs.

Module 8: Building an Organization for Scale

Build a team and culture for exponential growth:

  • Hire and retain top talent aligned with your brand’s vision.
  • Create a culture of excellence and agility.
  • Learn hyperscaling strategies for D2C brands.

Build, Scale, Succeed

Why Choose This Program?

Proven Expertise

Gain insights from India’s top D2C mentors who have successfully built and exited their own brand and have mentored and invested in hundreds of D2C businesses.

Actionable Frameworks

Receive step-by-step guidance for every stage of your D2C journey—from ideation to creating a high-converting website, differentiating your brand, and scaling sales. Everything you need is covered.

Exclusive Access to The Top

Engage with leading founders, investors, and industry leaders in the D2C space through exclusive guest sessions, available only to the founding batch.

Real-World Insights

Stay ahead with strategies that are working right now, backed by hands-on experience with hundreds of successful D2C brands every day.

The difference

What makes D2C Catalyst Different?

Been there, done that – We created the brand from the ground up and successfully exited with a ₹100 crore sale.

Niche dominance – We established dominance in the Ayurveda niche despite facing strong competition from major players, demonstrating our expertise in mastering niche markets

Leading investments – We manage an ₹800 crore fund and have invested in leading companies like Blue Tokai, Sula, Veeba, Purplle, and many others.

Mentor to the biggest brands – We have mentored some of the biggest brands and made strategic investments, giving us a 360-degree understanding of how the entire ecosystem operates

Seats are limited!

Don’t miss this chance to learn from the best in the business.

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the concerns

Your questions answered

What happens after I pay?

You will receive an invite from our program hosting platform called Skool. Follow the email, create your Skool account and you’ll have access to the program.

If you face any hiccups in getting access to the program after paying, just email us on [email protected]. We’ll sort it out for you in 24 hours.

What exactly do I get after I pay?

You will get lifetime access to the D2C course and all updates made to the D2C course.
You will get 3-months of weekly group coaching calls with Arjun and Trisha.
As a bonus for the founding batch, you’re also going to get lifetime access to the D2C community.

How will you support me after 3-months?

You will keep lifetime access to the D2C Course. And will be given lifetime access to the members only community wherein you’ll keep in touch with us and other batch members.

What language will the program be in?

It’s in English. But the interactions in the community or the weekly QnA calls can be in Hindi too.

How will you support me if I get stuck somewhere?

  1. Weekly Group QnA zoom sessions with Arjun and Trisha for 3 months.
  2. Members Only community group support

Will we have live classes?

For the founding batch, yes. We’ll teach you live through weekly live zoom sessions followed by taking up your questions on the spot.

We’ll upload the recordings of these sessions in the members area. So no issues if you can’t attend them.

When you join the D2C Catalyst, you get access to:

  1. Training Course
    So you can see the videos and take action whenever you want.
  2. A Closed Community
    You can raise your questions in the community whenever you want and one of us will be there to help you.
  3. Live Q&A Sessions for 3 months
    These sessions happen every Saturday after the live class, at 12:30 PM. If you’re not able to join them, no worries, because we share the replays after every QnA.

And students who’re not able to show up in the QnAs don’t face any trouble because they either catch up with the replays or get answers from us directly in the community.

What time will the QnAs be at?

Live Q&A session will happen on Saturday after the live class, so from 12:30pm.

30-Day Risk Free Guarantee

We’re so confident that this’ll work for you, that if you diligently follow every step outlined in the program and still don’t see results, we’ll return 100% of your program fee. This guarantee is valid for the first 30 days. Read more.

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